StoreEase has unveiled a virtual technology platform aimed at modernizing the management of self-storage facilities and boosting their operational efficiency.
StoreEase Virtual’s launch comes amid a growing post-pandemic demand for contactless self-storage solutions and industrial automation. Research from Mordor Intelligence points to the self-storage industry’s increased focus on cutting infrastructure expenditures and growing need for business insights and real-time data availability.
StoreEase Virtual integrates technology with streamlined management practices that enable facilities operators to gain access to a suite of tools intended to enhance operational insights and customer experience. The software-as-a-service platform has an omnichannel feature designed to capture every customer interaction, while a patented alarm system can help facilities operators manage their communication via call centers, text messages and websites, Inside Self-Storage reported.
The proprietary hardware and software is crafted to help self-storage facilities operators improve traditional and remote management models, according to Inside Self-Storage, which highlighted additional StoreEase Virtual features like real-time virtual hours and digital unit reservations aimed at driving higher occupancy rates.
StoreEase said it has designed the SaaS to integrate with existing property management software programs. It incorporates live data-tracking and reporting tools to strengthen business decision-making while pinpointing opportunities for manager training, retention and improvement.
The software, which is under patent review, also seeks to enable a single manager to oversee multiple sites and help users match potential clients with facilities managers based on their expertise, Inside Self-Storage reported, noting that the software considers personality traits and performance in giving operators the ability to strategically assign specific tasks to their most proficient staff members at various properties.
The pace of growth in self-storage technology has accelerated since the pandemic, allowing facilities managers to increase profitability, improve customer experience and embrace remote management, PTI Security Systems director Chadwick Macferran wrote in Inside Self-Storage. Macferran noted that many operators have turned to automation for the first time in a bid to adapt to customer needs.
Earlier this year, StoreEase added camera-equipped video screens to the lobby of a self-storage facility in Hoover, Alabama, one of nine it manages for Liberty Investment Properties. This smart facility, incorporated into the firm’s remote management portfolio, involves virtual managers greeting customers, answering questions and talking them through the rental experience.